This pin may have been a promotional pin that was given away, perhaps at the Disneyana Convention. I don't think I would have purchased this one.
This pin was for one of the "Attractions" inside DisneyQuest. Here's a description of the attraction from Wikipedia: In "Treasure of the Incas", players could drive small remote-control toy trucks through a maze in search of treasure. Along a wall were stations with a steering wheel and a video screen by which to drive the truck; the floor of the room was clear plastic through which friends could see the trucks driving around so that they could shout directions to the driver. I played this attraction numerous times and found it pretty difficult. It no longer exists.
This pin featured the different areas to be found inside DisneyQuest.